Service 07 of 08
Finance Raising for Agencies & Digital Assets
Get your digital business funded by the right people, on the right terms.
Overview
The Right Capital Changes Everything
Whether you are growing a digital agency, acquiring a digital asset, refinancing an existing portfolio or preparing a business for investment ahead of a sale, accessing the right capital at the right time — from the right source — is one of the most commercially impactful decisions you will make. Getting it wrong is expensive. Getting it right is transformative.
Sam Allcock brings a founder’s perspective to finance raising. He has navigated the capital landscape from the inside — funding business growth, managing acquisition structures and engineering exits. He knows what investors look for, where the money actually is, and how to present a digital business in the way that generates offers.
Preparation
Preparation Is Where the Money Is Made
Most finance-raising attempts fail not at the point of investor contact but in the preparation that precedes it. Investors assess dozens of opportunities. The businesses that secure funding are those that can tell a clear, compelling commercial story — supported by clean financials, a credible growth plan and evidence that the management team understands the market.
Sam’s advisory service begins with a financial readiness assessment: an honest review of whether your business is investor-ready and what needs to be strengthened before you go to market. He then works with you to build the investment deck, financial model and supporting materials that give your pitch the credibility and clarity it needs to compete for attention.
Network
Introductions That Actually Lead Somewhere
The quality of an introduction is everything. Sam’s network includes angel investors with experience in digital media and technology, private equity houses with a track record in agency acquisitions, digital holding companies actively deploying capital, and specialist lenders offering asset-backed and revenue-based financing solutions for digital businesses.
Sam does not make introductions indiscriminately. He prepares both sides — understanding what the investor is looking for and ensuring that you are positioned as the right fit before a conversation begins. This targeted approach produces a higher conversion rate from introduction to offer and a better quality of investor relationship for the long term.
Structures
Funding Structures Sam Can Help With
Sam advises on equity investment, growth debt, revenue-based financing, asset-backed lending and acquisition finance structures. He also advises on earn-out structures where financing is linked to future performance — a common mechanism in agency and digital asset transactions that can bridge valuation gaps between buyers and sellers.
Deliverables
What's Included
- Financial readiness assessment
- Investment deck and supporting materials review
- Financial model sense-check and strengthening
- Investor network introductions
- Funding structure advice (equity, debt, asset-backed)
- Term sheet and negotiation support
- Earn-out and deferred consideration structuring
Investment
Advisory Retainer
£1,500/ month
Covers preparation and investor engagement
Success Fee
3%] of capital raised
Payable on funding completion
Retainer Credit
Credited against success fee
On raises above [£50,000]
Ready to get started?
Book a free call to discuss your funding requirements and whether Sam can help.