I build media and reputation businesses.

I started out in search when it was still a fringe discipline, and built Custard into one of the North West’s better-known SEO and digital PR agencies — fifty staff, a seven-figure turnover, and coverage for clients in over a thousand mastheads. I sold it in 2018.

Alongside it I built PR Fire, a press-release distribution service that put more than ten thousand businesses in front of journalists. I sold that in 2024.

Two exits taught me what a buyer actually pays for, and why most founders start the conversation too late. I wrote the book on it — How to Sell Digital Assets — and now I build the next set of companies, and help other founders and boards do the same.