Service 03 of 08
Digital Strategy Consulting
Know what your digital assets are really worth — and what to do with them.
Overview
The Digital Asset Opportunity Most Businesses Miss
Websites, domain names, social media profiles and content platforms are not just marketing tools — they are appreciating assets with real commercial value. Yet most businesses and individuals who own these assets have never had them properly valued, never positioned them for sale, and never had a strategy for growing their value over time.
Sam Allcock has been investing in, building and selling digital assets since the early 2000s. He began his career in domain name investment and website development before founding Custard and PR Fire — both of which became significant digital assets in their own right before being successfully exited. Sam advises individuals, businesses and investors on how to identify, value, acquire and realise returns from digital assets across all categories.
Valuation
Digital Asset Valuation
Accurate valuation is the foundation of every smart digital asset decision. Whether you are selling, buying, raising finance against an asset, or simply building a strategy for your portfolio, knowing the true market value of what you own is essential.
Sam’s valuation process covers traffic quality and volume, revenue streams and monetisation potential, domain authority and backlink profile, brand equity and keyword value, and comparable sales data from the market. The output is a clear, written valuation report with a recommended price range and a strategic recommendation — whether to hold, develop, list or sell.
Acquisition
Acquisition Advisory
For buyers looking to acquire digital assets — whether a content website, a premium domain, a social media profile or a digital agency — Sam provides end-to-end advisory support. He identifies acquisition targets, conducts due diligence, negotiates pricing and structures the deal to protect your interests. Having been on both sides of multiple digital asset transactions, Sam knows exactly where value is hidden and where risks are concealed.
Differentiation
Why Work With Sam?
Sam Allcock is not a broker who clips a commission and moves on. He is a digital entrepreneur who has invested his own capital in digital assets for over 20 years and understands both the upside and the downside from personal experience. His advice is direct, honest and commercially grounded — helping you make better decisions with your digital portfolio, whatever stage you are at.
Deliverables
What's Included
- Traffic, revenue and monetisation analysis
- Domain authority and backlink profile review
- Market comparable sales data
- Recommended valuation range with rationale
- Written report delivered within 5 working days
- Acquisition target identification and sourcing
- Due diligence support and deal structuring
Investment
Asset Valuation Report
£1,200
Per asset, delivered within 5 working days
Acquisition Advisory
£2,500
Retainer + [4%] success fee on completion
Success Fee Minimum
£500
Ready to get started?
Book a free call to discuss your digital asset portfolio or acquisition target.